A mere 5 days before the start of WWDC 2016, Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, sat down for an interview with a few media outlets to talk about some major changes coming to the App Store. The upcoming changes would essentially be changing a lot of things about the App Store as we know it, in favor of the developers. More importantly, the changes announced are very likely to change the app economics.
Lauren Goode, reporting for The Verge, writes:
[…] Apple would soon alter its revenue-sharing model for apps. While the well-known 70 / 30 split will remain, developers who are able to maintain a subscription with a customer longer than a year will see Apple’s cut drop down to 15 percent. The option to sell subscriptions will also be available to all developers instead of just a few kinds of apps.
Apple is also going to start showing search ads for apps in its iOS App Store search results for the first time, something the company had previously resisted. “We’ve thought about how to carefully do it in a way that, first and foremost, customers will be happy with,” Schiller says, adding that he believes the ad auction system in App Store search will be “fair to developers, and fair for indie developers, too.”
Finally, Schiller says that the App Store has been speeding up app review times — to the point where 50 percent of submitted apps are now reviewed in 24 hours, and 90 percent are reviewed within 48 hours.
It’s interesting that Apple decided to talk to the media five days before the WWDC. We’re not even more excited to know what they have in store for the actual keynote and in the sessions that follow.